The MALUMER SS25 SHOW is a performance-installation created by artist Luna Mae Heflin in collaboration with artist Julius Pristauz. The exhibited objects are at once wearable clothing, painting, and sculpture. While any form of expertise and classical tailoring were intentionally ignored in the development phase, the result and the presentation, including corporate identity, resembled a strategically planned and fully streamlined brand runway show. The project is a comment not only on consumer society and self-staging but also on the ambiguity of subjective decisions regarding the conception and marketing of trends, aesthetics, and beauty. Here the line between a commercially exploited and functional commodity and artistic production is blurred. In times of growing interdisciplinarity MALUMER SS25 asks if a divide between the two at times still even exists…

The MALUMER SS25 SHOW is a performance-installation created by artist Luna Mae Heflin in collaboration with artist Julius Pristauz. The exhibited objects are at once wearable clothing, painting, and sculpture. While any form of expertise and classical tailoring were intentionally ignored in the development phase, the result and the presentation, including corporate identity, resembled a strategically planned and fully streamlined brand runway show. The project is a comment not only on consumer society and self-staging but also on the ambiguity of subjective decisions regarding the conception and marketing of trends, aesthetics, and beauty. Here the line between a commercially exploited and functional commodity and artistic production is blurred. In times of growing interdisciplinarity MALUMER SS25 asks if a divide between the two at times still even exists…

Diese Abschlussarbeit ist im Zuge einer Datenbankmigration (2022) in das Repositorium der angewandten migriert worden. Die Abschlussarbeit wird im Rahmen der Veröffentlichungspflicht (§ 86 UG 2002) zur Verfügung gestellt. Haben Sie inhaltliche oder redaktionelle Anliegen zur digitalen Version dieser Abschlussarbeiten, drücken Sie auf die oder den Eigentümer:in. Sie werden dann an den Support weitergeleitet.

This thesis has been migrated to the repository of the angewandte in the course of a database migration (2022). The thesis is made available within the framework of the obligation to publish (§ 86 UG 2002). If you have content or editorial concerns about the digital version of these theses, press the owner. You will then be forwarded to the support team.