Color, gender, race and ethnicity, age, class, sexual orientation, gender identity, etc., words used to group individuals with certain characteristics while at the same time making a distinction between others. These distinctions often are built up on a system of beliefs based on certain common tendencies or virtues of the members of a certain group with distinct cultural traits. When these beliefs become assimilated into a culture and become reinforced through humor or other forms of language by means of advertising, TV, film and social media, adopting these stereotypes as the standard becomes the cultural norm.

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